By Siva O’Neil – F Words Intern

In April, Kat Von D Beauty celebrated it’s one-year anniversary in Debenhams Belfast and in that time the brand has gone from strength to strength, continuing to grow and launch award-winning products. In celebration, F Words editor had a full make up session with the on-counter team and brought me back goodies to try, so I’m going to be talking about all things KVD!

Kat Von D is renowned for her work within the world of tattoos, thanks to her outstanding skills and her world-famous shop, High Voltage Tattoo. She took the leap into the world of beauty in 2008, with inspiration coming from the inks used in her tattoo parlour. She wanted to specialise in highly pigmented products that were long lasting and cruelty free – thus Kat Von D Beauty was born. Since then she has garnered a cult following with various hero-products now being the must-haves for makeup lovers, myself included!

Lock-It Foundation

With its creamy and highly pigmented formula, the Lock-It Foundation is the ultimate flexible, full coverage and buildable foundation – plus with 30 shades and undertones, Kat will have the perfect shade for you!


Tattoo Liner

Kat’s Tattoo Liner has become the benchmark when it comes to liners, and it’s no wonder! With its innovative brush tip, and highly pigmented, 24-hour wear formula, it glides across the lid and creates bulletproof wings every time.


Shade + Light Eye Contour Palette

The Shade + Light Eye Contour palette has been created with the perfect blends of neutral, warm and cool tones, and like all of Kat’s products, these shadows are highly pigmented to give you the best payoff and amazing blendability.


Kat Von D Beauty’s newest product – Studded Kiss Crème Lipsticks – are sure to wow you as much as her hero products. The formula has been updated, the shade range extended, and the packaging given a new look – all which embody Kat’s personality: romantic yet edgy, classy yet sexy. There are 40 shades, in 3 finishes to choose from, with everything from nudes to bold pops of colours, and an all-new ‘White Out’ shade, an opaque white, designed with artists in mind to mix and customise the perfect lip shade.


We got to try out the shades ‘Hexagram’ and ‘Ophelia’ which are both beautiful satin-matte finishes, and unlike a regular matte finish lipstick, the formula is virtually weightless, non-drying and incredibly comfortable on the lips; the consistency of both is very creamy and are both highly pigmented – definitely a product to add to your makeup bag!

As with all Kat Von D Beauty products, Kat has personally tried, tested and approved the formulation and everything is 100% Vegan and cruelty-free. This is something that Kat is very passionate about, and her passion has helped her win multiple awards including the Animal Rights National Conference Celebrity Animal Advocate Award.

Kat Von D Beauty is available now exclusively on Debenhams.com, Debenhams.ie and in selected Debenhams stores.